My girlfriend is going to UC Berkeley to get her master’s degree in social welfare. A group of students are putting on an anti-racism dialogue. They wanted to put on a crowdfunding campaign to raise money to hire a professional facilitator to help with the workshop. Apparently, professional facilitators aren’t cheap! So they went to indiegogo to raise the money.
When Isabel was telling me about this idea, the first thought that came into my mind was ‘you need a video!‘ That’s how my brain works. You need a video for everything. But seriously, 99% of crowdfunding campaigns have videos. And the ones with good videos do better. So I decided to make one. Check it out below:
We made this video in less than a day – and I think it came out quite swell! It clearly shares:
- who they are
- what the project is
- why they need money
- how to help
We wanted to make a video that was more than just a talking head interview. So this short animation seemed to be the proper style. And I’ve found that this style of video works really well for crowdfunding campaigns. The videos that work are creative. Here are a few tips that work well for crowdfunding campaigns.
- Epic Intro – whatever you do, capture the attention of the audience in the first few seconds. If they aren’t captured, they’ll stop watching the video or start scrolling down, only halfway paying attention to the video.
- Introduce Yourself and Establish the Project – Share who you are and why you are doing this campaign. And not only this, share why you are the perfect person/people for this project. Clearly explain what the project is. If you can, illustrate it with motion graphics or bRoll video. Make it fun and easy to understand!
- Incentivize – most of these crowdfunding offer incentives or rewards for people who donate. Yes, people can just look over to the side of the page to see them. But what if someone is watching the video elsewhere (on YouTube or Vimeo or a website for the project – all places where you should be sharing your video). I love it when the person on screen points to the side of the screen or scans up and down saying ‘to the right, you’ll see a list of rewards…’ So get creative!
- Call to Action – make sure at the end of the video, you have a great call to action. Let the viewer know how important it is that they donate. Sum up the project’s importance in one line. Show some sort of imagery that truly captivates the viewers and makes them want to donate.
As for the Anti-Racism campaign, they’re still in need of funds – so if you can spare even $5, check out their campaign here.
Here is more information about the project from the indiegogo campaign page:
In order to take ownership over our own education and to focus social justice at the forefront of our work, we would like to host an anti-oppression group on campus for first-year MSW students. Our goals for this group are:
- 1) To develop awareness of oppressive systems (e.g. racism, classism, sexism, ageism, etc.) and our participation in these systems on micro and macro levels, through brave and collaborative dialogue
- 2) To inspire radical introspection and consciousness-raising that ultimately affect the work we do in our school and professional communities daily
- 3) To inform our social work education and future practice, so that we may take responsibility for our historical and current roles in perpetuating oppression, identify and challenge oppressive structures, and partner with the communities within which we work
Thank you for reading. Let me know what you think of the video below in the comments!