What is SEO? Search Engine Optimization in Plain English

What is SEO? Search Engine Optimization in Plain English

Many of you have probably heard the term SEO. A lot of you probably have no clue what it is. Others might know that it means Search Engine Optimization but have only a vague sense to its value. Some might know a lot about it. In this post, I’m going to talk about what SEO is and why it is important. Lastly, I’ll give you some tips on improving your own SEO.

What is SEO (in plain ol’ English)?

Search Engine Optimization is how Google and other search engines view your content. This includes your website, your online videos, your own online footprint. The better the SEO, the higher your ranking will be in Google.

            For example: You make a video about the war in Iraq and post it on Youtube. If you have good SEO, when someone types in ‘war in Iraq’ into the Google or Youtube search, your video will pop up on the first page. If you don’t have good SEO, your video won’t show up on the first, second, or third page. Or it might not even show up in the search.

If you type my name “Phil Ebiner” into Google, the first few things that pop up are my LinkedIn profile, IMDB page, Google+ profile, amongst others. These sites pop up first because they have great SEO. How do they get great SEO? They have lots of quality content, lots of traffic, and have been around for a long time. This doesn’t mean that new sites can’t rank high in search rankings. Video School Online is a good example. In my next post I’m going to be talking about how I climbed to the first page of google rankings for my particular keyword/phrase: Video School Online.

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The top results when searching for my name “Phil Ebiner” on Google.

Keyword? What is a keyword? A keyword is the word or phrase that is associated with your website. For my website, I chose video school online. I want everyone who is searching for ‘video school online’ to see my website first. Whether you consciously choose a keyword or not, every site has them. When Facebook was starting, ‘social network’ might have been its keyword. Kayak’s keyword may be ‘travel.’ For my other site www.Doc360.org, our keywords are travel documentaries because that is what our site is about.

The importance of SEO for filmmakers:

Why is SEO important for video creators? Well first, the internet is now more important than ever for budding video creators. It is only going to get more important. We put our videos online. We create portfolios. We make websites. And the goal is always to get views. We want people to see our videos and to check out our website. Having good SEO will mean that more people see your video; more people will see your website.

I didn’t realize this when I started uploading videos. I didn’t pay attention to ‘tagging’ correctly. When I started blogging, I didn’t worry about choosing the correct title. Then I wondered why no one was visiting my site. It is all about SEO. Now I’m no SEO master, but I do know a thing or two especially since I started VideoSchoolOnline.com. I did a lot of research before starting this blog and am constantly figuring out the best SEO tactics. The Smart Passive Income is a great resource. Pat Flynn really shows beginners how to get started with SEO. So here are some tips on improving your own SEO.

SEO Tips for Video Creators

The first thing to keep in mind when starting a website or even just uploading a video is to have a keyword. Some keywords are better than others. You can even use Google’s keyword research tool to find how strong a particular keyword is. (This is a more advanced technique that I will explain in the future. For now, I’ll just tell you how it works.) By using this tool, I found out that over 12,000 people search for ‘video school online’ each month. Some keywords have over millions of searches per month. It also tells you how tough the competition is for that specific keyword. Some keywords like ‘video editing’ are very competitive (meaning a lot of sites use that keyword). A less competitive keyword is something like ‘Final Cut Pro X Video Editing.’ Even less competitive may be ‘Exporting from Final Cut Pro X.’ You don’t necessarily have to choose a video topic because of the keyword. But when you start posting your video online, choosing a keyword is important.


Using Google Keyword Tool to see how many people search for “Video School Online” per month.

When posting a video online, you’ll use the keyword for titling, adding tags, and filling out the description. In a later post I will show you exactly how you should title, describe, and tag your videos. But for now know that:

  • The title of your video should include the keyword first, then any descriptors or your name/company.
  • The description should also include your keyword in the exact same format. So if your keyword is ‘Van Gogh Paintings’ then you shouldn’t use ‘Paintings by Van Gogh’ as your main keyword. This will confuse Google and your SEO rankings will drop.
  • In the tags section, add your keyword first and then any related keywords. But don’t use too many! Many people mistakenly fill out this section with as many words they can think of. Sticking to under 10 tags is a good idea.

All of these tips are the same for blogging or creating your website. Include your keyword in your blog post titles and tags. Include your keyword within the content of your site as well.

I hope you’ve learned a lot with these tips. If you’re interested in staying up to date on topics such as these, please subscribe to Video School Online.